Relevanz
Public Relations
© 2016 by Relevanz Public Relations.
All Rights Reserved
All Rights Reserved
is an experienced, passionate, energetic and creative firm
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Led by 20+ year technology communications professional Steve Stratz, Relevanz Public Relations partners with technology companies reshaping media, entertainment and business. His goal is to connect clients to targeted audiences through relevant, results-driven public relations and marketing communication programs.
Prior to starting Relevanz Public Relations, Steve co-founded and served as one of two partners at Illuminate Public Relations. For nearly eight years he had the opportunity to work with an array of innovative companies, including appssavvy, Believe Entertainment Group, Jun Group, Plink and T-Mobile.
Previously, Steve worked in-house at Internet-focused companies Zango/Platrium, aQuantive, InfoSpace and Go2Net. He began his career in public relations at Edelman and The Fearey Group after producing TV news in both the Seattle and Spokane, Washington markets.
Steve holds a B.A. in Communications from Washington State University's Edward R. Murrow College of Communications.
Exercise to determine who/what/how and boilerplate
First 30 days, quarterly and annual
Scorecard: Tracking of results in real-time
Media, influences and analyst relations
Byline content creation and media placement
Event calendar creation, keynote and panel topic development, and event/conference organizer relations
Content creation, sharing, tracking and audience development
Identifying and submitting for corporate, product and executive opportunities
Both internal and crisis communications
Press kit
Case studies
Research and white papers
Thought leadership was a key component of the campaign we ran for Jun Group, a cross-screen video advertising platform. Our media relations, byline article and speaker bureau programs have consistently driven strong results:
For Believe Entertainment Group, a NYC-based entertainment company working with A-list talent from LeBron James to Tiësto, we have been tasked with generating feature pieces by telling the company’s innovative story to the media. It's been a long-term partnership to develop numerous high profile features including:
For more than five years we worked with appssavvy. With the emergence of the native advertising category, we led a campaign well in front of the trend positioning the company’s technology and executive team as leaders in the space through an aggressive media relations and speaker bureau campaign:
For fullcube, a Charlotte, N.C.-based platform integrating and automating subscription-based businesses, we successfully launched the company in 2016. More importantly, we built upon those efforts to drive momentum for fullcube’s technology with targeted audiences.
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